Cultivate 6.7 · Closing the Loop
The line becomes a loop
the loop
turns itself
turns itself
warmer every cycle
referrals feed Capture
Capture
fill the top
Confirm
earn the booking
Care
make them fans
Cultivate
feed the top
The Four C's close into a loop, not a line. Cultivate feeds the top, referrals become new Captures, repeats become easy Confirms, warmer every cycle.