The next booking starts with a remembered dream. Capture the somedays and nudge them at the right time.
How to use this: every client mentioned a someday trip, and most get forgotten. Capture the dream, the why, and the when; nudge it when the window is right; pull the words from your notes. A client with a captured dream already wants it.
1 · Three someday dreams
The Lees: Japan for the blossoms, 25th anniversary, spring 2027
2 · Your nudge for each
You mentioned Japan for your anniversary, blossoms are forecast early next spring, shall we start?
3 · Capture habit
into the Tern client note, tagged 'dream', the same day
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Draft a dream nudge
Write a warm 'remember when you mentioned...' nudge for a client, pulled from my notes: [DREAM, WHY, TIMING]. Time it to [WINDOW]. Make it feel like a friend who remembered, not an ad. My voice: [VOICE].
Find who's ready to nudge
Here are notes on clients with someday dreams: [PASTE]. Tell me which dreams are coming into their right booking window now, and the angle for each nudge.
Marketing Journeys · The Tradewinds Method · A remembered dream is the easiest booking you'll ever make. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.