Marketing Journeys · Cultivate 6.5 · Worksheet

Your Referral Ask

Ask, and warm referrals follow. Turn referrals from luck into a habit you run on purpose.

How to use this: your happiest clients want to refer you, they just forget in the moment. Ask at the peak of the glow, with words that aren't awkward, make it effortless, and thank them so they do it again. The leak is the silence where an ask should be.

1 · Your moments

consultation (goodwill highest, you haven't disappointed them yet) · just before the trip (cash in on the buzz) · after they're home (the glow: a trip they loved, a five-star review, a thank-you)
if it's not in your calendar, it doesn't exist

2 · Your words + path

'I grow through people like you, if a friend mentions a trip I'd be honored...' + 'talk to her, she plans [niche]' + [link]

3 · Your thank-you

a heartfelt note + let them know it went well + a small gift

Put your Second Mate to work

Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Script my referral ask
Write a warm, confident referral ask I can use at the peak of a client's delight, never needy. Frame it as helping more travelers like them. Include an easy copy-paste line and a spot for my link. My niche: [NICHE]. My voice: [VOICE].
Write my referral thank-you
Write a genuine thank-you to a client who just referred a friend, that closes the loop (their friend is in good hands) and makes them want to refer again. My voice: [VOICE].
Marketing Journeys · The Tradewinds Method · Formal referral rewards live in the Specialty Library; this is the warm, human ask. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.