Your Win-Back

How to use this: a quiet contact is not a lost one. Pull the dormant from your Manifest, lead with them (never guilt), give a real reason to return, and prune the truly cold. A smaller list with a pulse beats a big list of dead names.

1 · Your dormant list

Who in your Manifest has gone quiet (past clients, stalled leads, old inquiries)

booked-once clients 18+ months back; the 3 leads that stalled in spring

2 · Your win-back message

The warm nudge that leads with them and gives a reason to reply

It's been a while and you crossed my mind, still dreaming of Italy? Flights just dropped.

3 · Your once-a-year one-liner

For your coldest names: the one-line email you'll send (send it about once a year)

Are you still interested? (or even just a question mark, its plainness is what gets the reply)

4 · Prune

How you'll handle the ones who never respond

gentle final note, then retire the truly cold off the list

Put your Second Mate to work

Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.

Write my win-back campaign

Write a warm 2 to 3 message win-back sequence for dormant past clients. Lead with them, never guilt or 'we miss you.' Give a real reason to reply. My niche: [NICHE]. My voice: [VOICE].

Personalize a win-back

Write a re-engagement message for a specific dormant client. Use this from my notes: [DREAM/DESTINATION/DETAIL]. Make it feel like I remembered them, not like a blast.

Marketing Journeys · The Tradewinds Method · Re-engaging is the cheapest growth there is. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.