Your Newsletter

How to use this: people leave because they forgot you, not because they're angry. A simple, repeatable newsletter keeps you in front of your whole list at once. Boring and consistent beats brilliant and abandoned.

1 · Your format

Your three simple parts (a note from you, one useful idea, one gentle invitation)

a personal note · one destination tip · 'reply if you're dreaming of something'

2 · Your cadence

The rhythm you can keep on your busiest month

monthly, first Tuesday

3 · Your sender

Which sender you'll use (your CRM's built-in email, Constant Contact, Wix, or Kit)

Kit (kit.com) · import my list · save one simple template

The day each month it sends (set it, then schedule it)

the first Tuesday, scheduled in advance

4 · Issue one

A few bullet points for your first issue (your Second Mate turns these into the letter)

fall in Portugal · a packing tip · where-to-next: shoulder season

Put your Second Mate to work

Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.

Write my newsletter

Turn these bullet points into a warm, simple newsletter in my voice: [BULLETS]. Keep it to a short personal note, one useful idea, and one gentle invitation to reach out. My niche: [NICHE]. My voice: [VOICE].

Give me a month of ideas

Suggest a month of newsletter topics for my travel niche [NICHE] that are useful or human, never just sales pitches. For each, give a one-line angle I could write about.

Marketing Journeys · The Tradewinds Method · Email platforms (Flodesk, Mailchimp, MailerLite) live on the tools list. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.