How to use this: the little things are the big things. Don't reinvent delight for every client, build a small repertoire of signatures you'll actually keep doing. Pick three or four, make them personal, and they become your trademark.
The formula: Unexpected (a surprise, not a paid-for gift) + Personal (it shows you listened) = a moment they retell.
Small and thoughtful beats big and generic, every time.
1 · Your three or four signature touches
| The touch | How I'll make it personal (one line) | When it lands |
|---|
| 1 | | | |
| 2 | | | |
| 3 | | | |
| 4 | | | |
"When it lands": welcome (5.1), the countdown (5.2), mid-trip (5.4), or welcome home (5.5). Bookend the journey with delight.
2 · Fit check
Quick gut-check so your signatures actually stick: do they fit your brand, your budget, and will you genuinely keep doing them? Cross out any that fail.
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Suggest delight ideas for this client
Here's what I know about this client and their trip: [DETAILS / OCCASION]. Suggest 5 small, unexpected, PERSONAL delight touches that show I listened, not generic swag. Keep them affordable. Note which moment each fits best (welcome, pre-trip, mid-trip, welcome home).
Design my signature repertoire
Help me design 3-4 repeatable "signature" delight touches that fit my brand [BRAND/VIBE] and budget [BUDGET], that I can reuse for every client with one line of personalization. Make them feel like ME, not generic.