One small delight
unexpected and personal
Remembered
They feel seen
they don't forget how you
made them feel
made them feel
Retold
They tell the story
"wait till you hear what my
advisor did"
advisor did"
Referred
They send friends
"you have to use my person"
New
clients
clients
New clients
all from one touch
Delight isn't an expense, it's marketing disguised as kindness. The little things are the big things.