Anticipation is half the joy. Build the rhythm that turns the wait into part of the magic.
How to use this: the weeks before a trip are a gift, not dead time. Fill the gap with a light, planned rhythm so excitement grows and worry never does. Map your touches here, then set them up once for every client. Each touch reassures AND excites.
Every touch does two jobs:reassure (packing, documents, "you're handled, nothing forgotten") and excite (a photo, a story, a what-to-look-forward-to). The best ones do both in one message.
1 · Your pre-trip touch rhythm
When
The touch
How it reassures + excites
~60 days
~30 days
~14 days
~7 days
Tip: a month out = prep + a spark of the dream. A week out = final details, all calm, pure reassurance.
2 · Your bon voyage (the day before)
"Have the most wonderful time. You're completely set, so relax and soak up every moment. I can't wait to hear all about it."
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Build my pre-trip sequence
Write a pre-trip touch sequence for a client traveling to [DESTINATION] in [TIMEFRAME]. Space the touches (countdown begins, prep ~30 days, final details ~7 days, bon voyage day before). Each must REASSURE (handled, calm) and EXCITE (a spark of the dream). My voice: [VOICE].
Tune the prep to the destination
For a trip to [DESTINATION], give me a warm "prep with a spark" message: a few practical things to pack/know, plus one exciting detail about the place to look forward to. Reassuring and joyful, not a checklist. My voice: [VOICE].
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Automating your sequence is in the Specialty Library. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.