The follow-up books the trip. Build a cadence that's persistent without being a pest.
How to use this: most bookings are lost in the silence after the first no-reply. A warm, well-spaced cadence wins them back. Build yours here so following up stops being a knot in your stomach. Every touch gives value. None of them just checks in.
Helpfula tip, a fresh idea, an answer to their worry
Timelya real deadline, dates filling, a price change (never fake)
Humana happy-client story, or a note on their life detail
1 · Your cadence
Space it out: persistent, not a pest. Something like a few days, then a week, then a couple of weeks, then the graceful door. Decide your spacing and where it ends.
"Day 3, Day 7, Day 14, then the let-go note at Day 30"
2 · Your three follow-up messages
1kind: helpful / timely / human
give something: a tip or idea. Warm and short.
2kind: helpful / timely / human
a real reason to act now, or an answer to their worry
3kind: helpful / timely / human
a story of someone glad they went
3 · Your graceful exit
The note most advisors never write, and it often gets the reply.
"I'll stop filling your inbox for now, but I'm here whenever the time is right, just reach out."
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Write my whole follow-up sequence
Write a warm follow-up sequence of 4 touches plus a graceful let-go note for a travel lead who's gone quiet. Space them out (a few days, a week, two weeks, then the door). Each touch must GIVE value (helpful, timely, or human), never "just checking in." My niche: [NICHE]. My voice: [VOICE].
Personalize it to this lead
Here's what this lead told me: [PASTE]. Tailor my follow-up sequence [PASTE SEQUENCE] to them, referencing real details they shared so each touch feels personal, not templated. Keep it warm and low-pressure.
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Automating your sequence (so touches send on schedule) is in the Specialty Library. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.