The money is in the
follow-up.
Most bookings are lost in the silence after the first no-reply.
The warm
reply
DAY 1
they go
quiet
A helpful
nudge
DAY 3
a tip or
idea
A gentle
deadline
DAY 7
dates are
filling
A story or
idea
DAY 14
someone glad
they went
The
graceful door
DAY 30
“reach out
anytime”
BOOK
The yes
Most advisors quit after touch 1 or 2.
The yes often comes on touch 4, 5, or 6.
Persistent, never a pest. Warm value, well spaced, with the door left open.
The follow-up books the trip.