One messy list
Honeymooner
Family of five
Past client
Just-browsing lead
Booked, traveling soon
One blast = relevant to no one
Tag them, the handful that matter
Stage
NewNurturingBookedPast client
Trip type
HoneymoonFamilyLuxury
Source
ReferralSocial
Timing
This yearSomeday
A few tags, used consistently
Right message, right person
→
Honeymooner
the honeymoon nurture
→
Past client
“welcome back, where to next?”
→
Hot, this-year lead
the fast, personal follow-up
The right message, automatically
Tag once, and the right message reaches the right person on its own. The right message reaches the right person.