Calm about price means calm about you. Write it, then say it out loud until it doesn't flinch.
How to use this: the moment you flinch about price, so does your client. Write your fee, your framing, and your deposit ask here, then say each one out loud (to your Second Mate or a mirror) until your number rolls off your tongue with zero apology.
The one rule: name it, then stop talking. State the price in a full, warm sentence, then go quiet and let it land. Don't fill the silence with a discount. Don't negotiate against yourself.
1 · Your fee structure
you're charging for you: the years of knowing, the relationships, the hours saved, the disasters prevented. Charge more, chase less (1.3).
2 · Naming the price, word for word
"So, for everything we've designed, the investment is [number]." Then stop.
"For a [milestone] like this, and the [40+ hours and mistakes] it saves you..." price shrinks next to value
3 · Your deposit ask, word for word
The deposit isn't a hurdle, it's the next step. Warm, plain, expectant, because you earned the yes.
"Wonderful. To lock this in and start building, the next step is a deposit of [amount], and I'll send the link right now."
...then stop talking.
4 · Say it out loud
This is the one that actually matters. The first time you say your number with a calm, straight face should NOT be in front of a real client.
rehearse with your Second Mate or the mirror until the flinch is gone
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Rehearse the pricing talk with me
Role-play a slightly price-sensitive travel client. I'll name my price and you react like a real person (a pause, a "that's more than I expected"). Push back gently so I can practice staying calm and not discounting. My trip/fee: [DETAILS]. Keep going a few rounds.
Script my deposit ask
Write my deposit ask 3 ways, warm and expectant (not apologetic), framing it as the simple next step to lock in the trip. Deposit: [AMOUNT]. My voice: [VOICE]. Each should end cleanly so I can stop talking after I say it.
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Deposit-link / payment setup how-to is in the Specialty Library. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.