Your Proposal

How to use this: a proposal is not a price list, it's the dream made concrete with an easy way to say yes. Build your template once here, then every future proposal is a fast fill-in you can send warm. Sell the transformation, not the itinerary.

1 · Your template sections (the anatomy of a yes)

Their dream, in their words

open with the discovery, reflected back, so they feel understood

The transformation (how it'll feel, who they'll be)

not day-by-day; the kids unplugged, the anniversary that feels like the honeymoon

The trip as the vehicle (the days, held lightly)

logistics in service of the dream, not the headline

2 · Your standard options: good, better, best

One price is a yes-or-no wall. Three options changes the question from whether to which. Define your tiers once so you don't rebuild them every time.

Goodwhat's in it

Betterwhat's added (usually wins)

Bestthe dream, no limits

3 · Your one clear next step

Never end on "let me know your thoughts." Give one frictionless action and tell them exactly how to take it.

The single next step you'll end every proposal with

"Reply with your option and I'll send the deposit link" / a book button / a hold link / "grab 15 minutes here to lock it in"

4 · Send it warm

Your target: how fast a proposal goes out after discovery (while the glow is fresh)

same day or next morning; a good proposal sent warm beats a perfect one sent cold. Build it in Tern from your notes in minutes.

Put your Second Mate to work

Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.

Draft the full proposal from my notes

Here are my discovery notes: [PASTE]. Draft a dream-led proposal in my voice [VOICE]: open with their dream in their words, sell the transformation (not the itinerary), then good/better/best options, and end with one clear next step: [YOUR CTA]. Warm, not a price list.

Turn my itinerary into the transformation

Rewrite these flat day-by-day lines as the feeling and the transformation, what the client will experience and who they'll get to be, with logistics underneath: [PASTE ITINERARY]. Keep my voice [VOICE]. No hype, just the dream made vivid.

Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Tern proposal-builder how-to is in the Specialty Library. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.