A proposal is not a price list. It's the dream, made concrete.
With an easy way to say yes.
The anatomy of a yes
1
Their dream, in their words
open with the discovery, reflected back
2
The transformation, not the itinerary
how they'll feel, who they'll be there
3
The trip as the vehicle
the days, lightly, in service of the dream
4
Good, better, best
three ways to a yes, not one yes-or-no price
5
One clear next step
a button to book, never "let me know"
Send it warm
YES
while the discovery glow is still fresh
A price list invites comparison. A dream made concrete invites a yes. Sell the dream, make the yes easy, send it warm.