The right question does the selling. Write the ones that surface the dream, the budget, and the timeline.
Not selling. Not telling. Not bragging. Asking.
How to use this: these are the exact words for the discovery sheet you framed in 4.2. Write each one in your own warm voice, then you'll have a conversation that does your selling for you. Ask, then go quiet and listen.
1 · Your three dream questions
"What would make this trip absolutely unforgettable for you?"
"What's the real reason behind this one?"
their no's protect you from a wrong recommendation as much as their yes's guide you
2 · Your budget question, without the awkward
Frame it as service: "so I don't waste your time showing you things outside what you want to invest..."
make it FOR them, not nosy; warm, easy, kind
"more of a [range A], [range B], or [range C] kind of trip?" then: "what's it worth to get it right?"
3 · Your timeline and decision question
"When are you hoping to travel? And when do you need to decide by?"
find the real decider early, or a warm lead quietly stalls
4 · Follow the thread
The sheet is a safety net, not a cage. When a detail comes alive, drop the script and chase it. Ask, listen, then let their answer pick your next question.
"pause after every answer" / "write their words, not my summary" / "chase the thing that lights them up"
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Soften my budget question 3 ways
Rewrite this budget question 3 warm, different ways so it never feels awkward, framed as a service to the client ("so I don't waste your time"): [YOUR QUESTION]. My voice: [VOICE]. Include one version that offers ranges to pick from.
Tailor my questions to this inquiry
Here's what this lead already told me: [PASTE]. Tailor my discovery questions to them so I don't ask what I already know, and flag the one live detail I should chase. Keep it warm, not an interrogation. My questions: [PASTE YOUR SET].
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Discovery-form / Tern setup how-to is in the Specialty Library. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.