Be found by the people already looking, and pass the look-you-up test.
How to use this: some people are searching right now for exactly what you offer. This plan helps them find you. And remember, search is also how everyone vets you after a referral or a meeting, so make sure you show up like a pro everywhere they look.
1 · Three keywords your people search
Write the exact phrases your person types when they're ready, not jargon. Real, specific, intent-loaded.
e.g. "best honeymoon advisor in [city]" · "family trip to Italy with kids" · "[niche] travel planner"
2 · The profile you will set up
the highest-return hour most advisors never spend. Setup how-to is in the Specialty Library.
travel directories, niche listings, Pinterest, YouTube (the #2 search engine)
3 · The "check you out" audit
After every referral, meeting, or partner mention, the next thing they do is look you up. Make each of these consistent, current, and credible.
Google Business Profilecomplete, recent, reviews showing
Your socialsbio captures, link works, on-brand
LinkedInsays who you help and why it's worth it
4 · Searcher to subscriber
being found is worthless if they leave, give a great answer, then invite them to stay
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Keyword research
I'm a travel advisor for [WHO / NICHE] in [AREA]. List 15 real phrases my people would type into Google, Pinterest, or YouTube when they're ready to plan, with buying intent. Group them by intent (just dreaming vs ready to book) and flag the 3 I should target first.
Write my profile + a page to be the answer
Write my Google Business Profile description for [WHO], and a short web page that answers "[KEYWORD]" clearly enough that Google and AI answer engines would cite it. Helpful and specific, my voice [VOICE], and end with an invite to grab my free [MAGNET].
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Google Business Profile setup how-to is in the Specialty Library. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.