Be found by the people already looking.
The warmest leads are the ones already searching for what you do.
Where they look
Search & local
Search engines in disguise
Show up + be credible
1
Be the answer
clear, helpful, specific
2
Claim every profile
GBP, directories, listings
3
Consistent when they check
GBP, socials, LinkedIn
Searcher to subscriber
1
They find you
already looking
2
You're the answer
and you look like a pro
3
Onto your list
found, then captured
Be the answer when they search, the pro when they check. Then capture the searcher onto your list.