Get Found
/ Search

Forget the jargon. SEO is just this: figure out the exact words your people type when they're looking, and make sure your site says those words clearly. Someone types best honeymoon advisor in Austin, or family trip to Italy with kids. Those phrases are gold, because the person typing them is ready. The Vanity Trap chases a thousand followers who'll never book; one searcher with intent is worth more than all of them.

The single highest-return thing most advisors never do: set up your Google Business Profile. It's free, and it's what shows up when someone searches your name or your service nearby, with your reviews, your link, your details. Then get listed in the directories that matter for travel and your niche. These are the listings that make you look real and findable the moment someone looks. Claim them, fill them out completely, keep them current.

Remember from 3.4: Pinterest isn't really social, it's a search engine. And so is YouTube, in fact YouTube is the second most used search engine in the world, right behind Google. People go there and type exactly what they want, and your content can surface for months or years, not hours. For travel that's a perfect fit. A pin or a video that answers a real question keeps working long after you posted it. Evergreen search, while you sleep.

Here is what's changing fast. People don't only search Google anymore, they ask AI: ChatGPT, Perplexity, the AI answer on top of Google. That's AEO, answer engine optimization, making sure you're the source the AI names when someone asks for a travel advisor. The good news, it rewards the same things: clear, helpful, specific content that genuinely answers the question. Write to be the answer, and you show up whether they search the old way or the new way.

Here is the part people miss: search isn't only how strangers find you cold. It's how everyone vets you. After a referral, after you meet at an event, after a partner mentions you, the very next thing they do is look you up. They check your Google Business Profile, your socials, your LinkedIn. So every route you've built feeds into this moment. Make sure that when they look, what they find is consistent, current, and makes them think: yes, this is a pro.

Getting found is only half the win. A visitor who finds you and leaves is gone, and you may never know they came. So the same rule as always: turn the searcher into a subscriber. Every page they land on should offer the magnet and a reason to join your list. They came looking for an answer, so give them a great one, then invite them to stay. Found, then captured, then yours.