Don't build a stadium. Borrow one
that's already full of your people.
Partner where the trust already lives.
Who holds your audience
Businesses
Bookstore · wine shop
Country club · planner
People with a following
Newsletter · podcast
Influencer · organizer
Make it a win for them
1
Bring their people value
a talk, a guide, a giveaway
2
Make them look good
and send them business
3
Co-host or get featured
event, trip, newsletter
Never all take, make the partner the hero
Co-market · both lists grow
1
Their audience meets you
all at once
2
Both lists grow
two brands stay distinct
3
You become the connector
the go-to name in town
Two brands win · the partnership lasts
Partner where the trust already lives.
Co-market cleanly, feed both lists, become the connector.