The warmest route to your list. Ten people, one warm opener, no ick.
How to use this: these are your warmest leads, the people who already know, like, and trust you. You're not selling, you're offering an easier, better way to do something they already want to do. Lead with the person, give value, then a soft invite.
knowliketrust
1 · Ten people to reach out to
Try the Christmas-card-list or dinner-party trick: who would you mail a card to, or invite to the table? Past travelers, friends, family, former colleagues, neighbors, your old industry, vendors. And if you're plugged in, the communities you already belong to are gold: church, clubs, alumni, a charity, the place you volunteer. Not everyone has those, and that's fine, lean on the rest. Don't overthink it. Who would be glad to hear from you?
2 · Your opening message
"Hi [name], you popped into my head, last we talked you were dreaming about [place]. How did that turn out?" No sell yet.
a tip, an article, an answer to a question they had
"By the way, I send a few of these out a month, want me to add you?"
3 · Your cadence (so you actually do it)
five names every Monday beats a one-time blast to everyone
This one route may not reach your peace number on its own, and that's fine. It's why we run more than one. Your network is the warmest place to start, not the whole plan.
If you're hesitating, read this
Feeling salesy, mixing friends and money, or imposter syndrome? Normal. But they're going to take that trip with someone. Why not the person who actually cares about getting it right? Withholding your help isn't being polite, it's keeping a good thing from people you like.
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Personalize a warm opener
Write a warm, non-salesy reconnect message to [NAME], who is [RELATIONSHIP / HOW I KNOW THEM]. Last time we talked, [DETAIL]. Lead with them, not a pitch. No hard sell. End with a soft, optional invite to join my travel list. Keep it short and human, in my voice [VOICE].
Surface who to reach out to
I'm a travel advisor for [WHO]. Help me brainstorm categories of people who already know and trust me that I might be overlooking (past clients, friends, former coworkers, parents at school, etc.). Give me 12 categories and a prompt question for each to jog my memory.
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.