Instagram
Good for
Destinations, lifestyle, visual storytelling. Reach through Reels.
Choose it if
Your person scrolls for beautiful images.
TikTok
Good for
Discovery, fast reach, short video. The growth engine.
Choose it if
You're comfortable talking to camera.
Pinterest a search engine
Good for
Trip planning, evergreen search, a long shelf life.
Choose it if
Your person is in planning mode, dreaming of a trip.
Facebook
Good for
Community, groups, local reach, events.
Choose it if
Your person is 40+, local, or club-minded.
YouTube
Good for
Authority, evergreen search, deep trust over time.
Choose it if
You'll invest in longer video.
LinkedIn
Good for
Corporate travel, professional referrals, networking.
Choose it if
You serve business or affluent professionals.