A hook, a magnet promise, and a pitch that work online and across the room.
How to use this: 2.5 built the machine, now you write the invitation people can't scroll past. Everything points at the real reason they want you: less time, less hassle, all the expertise.
less timeless hassleall the expertise
1 · Your hook (stop the scroll)
"The one mistake that ruins a first trip to Italy." · curiosity + specificity + a problem they feel
2 · Your magnet promise (make it irresistible)
specific + immediate + theirs · "A free 3-day Italy plan" beats "my newsletter"
What makes a great pitch (not "I sell trips"):tight (one breath), succinct (every word earns its place), unique (only you could say it, a competitor couldn't say it word for word). Try the formula: "You know how [problem]? I [what you do], so [the payoff]." The test: does it make them ask "ooh, how?"
3 · Your pitch, online
a stranger should get who you help + why it's worth it in one read
4 · Your pitch, out loud
say what you do FOR people, not your job title · "I take the time and stress out of planning the trip of a lifetime, so my clients just show up and enjoy it."
5 · Where it goes
Put the invitation everywhere it counts: your bio, the CTA under every post, the button on your site, and your spoken pitch at every event. An invitation nobody meets is just a nice idea.
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
10 scroll-stopping hooks
Here's my lead magnet [NAME/PROMISE] for [WHO]. Write 10 scroll-stopping hooks (first lines) for social posts that point at the real benefit: less time, less hassle, all the expertise. Curiosity and specificity, no clickbait.
Your pitch, online + out loud
Using my proof line "I help [WHO] do [WHAT]," write (a) a one-line bio pitch for my profiles, and (b) a natural 10-second spoken elevator pitch for when someone at a party or BNI asks "what do you do?" Lead with the benefit: their time back, less hassle, my expertise.
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.