The one asset nobody can take. Pick a platform, set the sign-up path, write the welcome.
How to use this: rent the routes, own the list. This is the asset that beats the Vanity Trap and powers Confirm and Cultivate. And to be clear, this is not about spamming anyone, you email when you have something worth their time. Serve, don't sell.
1 · Your email platform
Pick one and create the account today. The best one is the one you'll actually send from.
Flodeskflat fee, beautiful, advisor-favorite
Mailchimpbest-known, free tier
MailerLitesimple, cheap, easy first list
Othere.g. Kit / built into your tools
2 · Your sign-up path (where people join)
a form on your site · the link in every bio · the button under your lead magnet
3 · Your welcome email
it should feel warm and deliver what you promised
4 · Keep it clean (stay out of spam)
I only email people who asked (no bought lists, ever).
Every email has an easy unsubscribe.
I'll start slow, not blast thousands on day one.
I email when I have something worth their time. Serve, don't sell.
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Draft the welcome email
Write my welcome email for a brand-new subscriber. Deliver [WHAT I PROMISED], say who I am and who I help in one line, set expectations for what's coming, and end with one warm next step. No hard sell. Voice guide: [PASTE].
Write the sign-up copy
Write the copy for my email sign-up: a one-line headline, two sentences on what they'll get and how often, and the button text. My list is for [WHO] and they'll get [WHAT]. Voice guide: [PASTE].
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.