The opt-in that turns attention into a name you own. Own the list, not the likes.
How to use this: every route you run needs a destination. Offer a lead magnet worth an email, put it on a one-promise page with a short form, and wire it to your Manifest. The clearer your offer, the clearer the conversation.
1 · Your lead magnet
newsletter (insider value), free report, mini consultation, brochure, insider access
The test: would someone happily give you a real email to get it? If not, make it better.
2 · Your guardrails (the part that saves you)
A good lead magnet answers the FAQs and sets expectations, so you stop over-promising. Bake the guardrails in.
3 · Your landing page
"Free: The First-Timer's 3-Day Indy 500 Guide"
first name + email. that's it.
4 · Where the email goes
it should land here automatically
5 · Test it before anyone sees it
I opted in with my own email.
The lead magnet arrived in my inbox.
My name showed up in the Manifest, automatically.
The landing page has one promise and one ask, no distractions.
Remember: an untested opt-in is a leak you can't see. A raised hand should land in your Manifest on its own.
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Build the magnet itself
Build my lead magnet: a [GUIDE/CHECKLIST] called [NAME] for [WHO]. Write the whole thing, genuinely useful. Bake in these guardrails: included [X], not included [Y].
The follow-up sequence
Write the delivery email that sends [NAME], plus the next two short nurture emails over the week. Use my voice guide [PASTE]. One clear next step each, no hard sell.
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.