Every source, and even your other tools, goes in
Website form
Instagram & DMs
Referral
Met in person
Mailing list tool
Reservation system
The Manifest
Your system of record
Every name, number, email. One source of truth.
We run Tern
Then everyone moves through your pipeline, and the profit is in the follow-up
▲ Profit hides here
Sends referrals ▲
New Inquiry
A raised hand lands here, from anywhere.
Nurturing
Didn't book yet. Follow up, now and later.
Booked
Committed. Confirm goes to work.
Past Client
Traveled. Cultivate for the next one.
Advocate
Loves you. Sends you new business.
Everyone goes in. If it's not in the Manifest, it doesn't exist. The maybes and advocates are where the money hides.