Three pages, one ask, and the keys in your own hand. The skeleton of a site that has a job.
How to use this: a website is a front door, not a brochure. Its one job is to turn a stranger into a name on your list. Keep it to three pages and point everything at one clear ask. Then the "Domain + DNS, How to Set It Up" library course shows you how to own your address.
1 · The pages you need (just three to start)
Home — the front door
who you help + the feeling, in plain words
About — why you
the human they're hiring, not a resume
Offer — your signature trip
"Four Nights on the Amalfi Coast" + Start the conversation
Inquire is not a page, it's a button on every page. Don't add a blog, a portfolio, or a press page until these three convert.
2 · Your homepage headline
"I plan trips for book lovers." · "I get racing fans inside the sport."
3 · Your one primary call to action
"Start the conversation" · "Join the Manifest" · "Request the itinerary"
4 · Keep the keys — the control checklist
Tick every box before you let anyone build or host your site. Done-for-you is smart. Locked-out is not.
My domain is registered in my own name and account, separate from my website.
I can update my own pictures.
I can write and edit my own blog posts.
I can add a page myself.
I can change a word without a bill or waiting on a developer.
There is no long-term lock-in contract.
I can export all my files and information and move platforms without going dark.
Why this matters: we saw an advisor whose site was on a locked-in platform. They missed one payment and their whole business was shut down online. Hold your own keys.
5 · Build path + speed check
myself on Wix · host-agency template · having it built (with the keys)
Whatever you choose: speed and mobile win. Most visitors are on a phone. Keep it light. A fast, simple site beats a slow, fancy one.
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Draft the whole site
Using my voice guide [PASTE] and my offer [PASTE], write my Home (one promise, one CTA), About, and Offer pages, plus an SEO title and meta description for each. Clarity over clever.
The 5-second clarity test
Pretend you're a first-time visitor with 5 seconds. Read my homepage: [PASTE]. Tell me what you think I do, who it's for, and what you'd click. Then what's unclear.
Marketing Journeys · The Tradewinds Method · We don't hand you a course, we build your business with you. Stuck? Bring it to Professor Hours, book a 1:1, or hire us.