Marketing Journeys · Build 2.2 · Worksheet

Your Brand Kit

Three decisions, one page. Fill it in, then load it into Canva once and never guess again.

How to use this: pick for your niche and the feeling you want to give, not your favorite color. Color speaks before words do. Steal the feeling, not the logo. When you're done, the "Set Up Your Canva Brand Kit" how-to walks you through loading it in.

1 · Your colors — the 60 / 30 / 10 rule

One dominant color (the 60), one secondary (the 30), and one accent you own (the 10). Write the name and the hex. Pull them from your niche's world.
Dominant · 60%
your base / paper
Secondary · 30%
your lead color
Accent · 10%
the one you own
e.g. navy ink on cream = literary, like a clothbound book · green + gold = the podium, the prize

2 · Your fonts — one and one, then stop

sharp + condensed = speed · serif = warm + literary
one simple, readable face you use everywhere

3 · Your mark — a wordmark is plenty

your name in your headline font, set well, is a real logo for now

4 · Your voice — three words

How do you sound? Warm or sharp, playful or buttoned-up. Pick three, then write everything that way. (Ours: "Personal service. Real relationships. No funnels.")

5 · Your one-line pitch

"I plan trips for book lovers, readers who pack a book before anything else." · "I get racing fans inside the sport."

The test before you move on

Could a stranger look at your colors, your fonts, and your pitch, and feel your niche before reading a word? If yes, you have a brand kit. If not, sharpen the feeling, not the polish. Recognizable beats fancy.

Put your Second Mate to work

Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Generate a brand direction
Act as a brand designer. I help [WHO] do [WHAT] and want it to feel [3 FEELING WORDS]. Give me a color palette with hex codes, two font pairings (headline + body), and 10 name/tagline options.
Codify your voice
Here are three things I've written: [PASTE]. Reverse-engineer my brand voice into a one-page guide: three words for how I sound plus a do-and-don't list I can paste into future prompts.
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