Package one trip you already love, down to the coffee on the morning of day three.
How to use this: pick a trip you know cold, your favorite or your last FAM. Fill it in like the article in an airline magazine: "3 Days in Austin," "4 Nights in Paris." The running example is Robert's Indy 500.
The headline
e.g. "The First-Timer's Indy 500" · "Four Nights on the Amalfi Coast"
the exact person who lights up at this
a real band, not "it depends"
The logistics you know cold (the Indy-500 fields)
Day by day — to the coffee on day three
This is where the package lives. For each day: where they are and where they sit, the one unmissable moment, the meal, and the small specific detail (the coffee, the photo spot) that proves you've actually been there.
Day 1
Day 2
Day 3 where's the coffee?
Day 4 the photo spot?
Close the sale
sells out, seasonal, limited seats, books up a year ahead
Put your Second Mate to work
Two prompts to try now. The full set is in the library, How to Prompt Your Second Mate. Swap the [brackets] for your details.
Deconstruct a trip, to the coffee on day 3
You're my travel-business partner. Interview me one question at a time about [TRIP] until you could rebuild it down to where my clients have coffee on day 3. Then write it up as a packaged, named, day-by-day signature trip.
Pressure-test the offer
Here's my draft signature trip: [PASTE]. Role-play three ideal clients and ask the hard questions I haven't answered (mobility, dietary, budget, what's NOT included). List every gap.
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