Marketing Journeys · The Tradewinds Method
Session 1.3

Your Peace
Number

How much do I actually need, and what does that mean in real life?
Marketing Journeys1.3
Before we touch a number

We're in it to make money.
Period.

We make money one way: we trade our value for a fee or a commission.
Marketing Journeys1.3 · Your Peace Number
The Reckoning

Get out of
your own way.

If you don't value yourself, nobody else will. You teach people how to treat you.
Hope is not a business plan. And you deserve to make money.
Charge for yourself. Nobody else is going to do it for you.
Marketing Journeys1.3 · Your Peace Number
How to hold money

Money funds
the perfect life.

Money is good for the good it can do. It's not dirty, it's not optional. It's the fuel. Whatever you carry about money, today is the day you deal with it.
Even a perfect heading sinks if you refuse to buy fuel.
Marketing Journeys1.3 · Your Peace Number
What your number is

Not survival.
Not a fantasy.

Your Peace Number is the amount that funds the life you actually want to live.
Define it that way and the floor and the goal become the same line.
The number stops feeling like a restraint. It starts feeling like permission.
Marketing Journeys1.3 · Your Peace Number
How the tool thinks

You set the destination.

Your GPS never asks where you are. It finds that out. It only needs to know where you're going. The calculator works backward the same way, so it asks for your goal first, not your bills.
Marketing Journeys1.3 · Your Peace Number
The anchor · The People Number

Watch the dollars
become people.

The Goal

67,000

a year. Abstract. A little frightening.

The Trips

191 trips

a year, tracing back to 229 inquiries.

The People Number

~20 a month

real conversations. That you can do.

Take this in

Your Peace Number isn't a pile of money. It's a handful of conversations.

Marketing Journeys1.3 · Your Peace Number
The lever · The climax

Charge more.
Chase less.

Same 67k goal. Raise the average trip from 4,400 to 6,600 and the cadence drops from 20 conversations a month to 13. Same income, far fewer people to chase.
What you charge moves this more than anything. That's 1.2 paying off.
Marketing Journeys1.3 · Your Peace Number
What the number exposes

Twenty a month,
from where?

The number needs 20 real conversations a month. If nobody can find you, this whole thing breaks. That's not a flaw in the number. It's a headwind, and it has a name.
The Secret Agent: the advisor nobody can find. Name it now. Solve it later.
Marketing Journeys1.3 · Your Peace Number
The part that's on you

The route needs
a driver.

The GPS gives you the route. It can't drive the car. Stop hiding behind the screen. Stop playing agent, start taking action. Right action.
You can't spell attraction without action.
Marketing Journeys1.3 · Your Peace Number
The headwind we finally solve

Feast or Famine.

Slammed one month, silent the next. It happens because you only market when you're not busy. The fix is a steady cadence you feed even when you're busy, so the next booking is always already coming.
Marketing Journeys1.3 · Your Peace Number
Your first brick

Go get
your number.

1

Run it

Open the live Peace Number Calculator. Enter your goal first, not your bills.

2

Email it

Send the result to yourself, so you've got your number in writing.

3

The lever

Raise your average trip. Watch the conversations drop. That's the choice.

Marketing Journeys1.3 · Your Peace Number
Built with you, not taught at you

You set the target.
You can't hit one you never set.

You have your number now. But a number is a target, not the machine that hits it. The routes, the capture, the follow-up: that's a year of building alone, and you'd get pieces wrong. Knowing isn't doing.
Post your first brick in the community. Questions? Bring them to this week's Professor Hours.
A program from Marketing Journeys1.3
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